Under the influence of the market environment, the real estate industry is facing a series of problems: high cost of obtaining customers, difficult project positioning, difficult continuous operation and value-added of consumers, and so on. All these are promoting the transformation of the industry from the resource-led type of land acquisition and capital operation to the scientific management-driven type of user-centered and fine decision-making and management. As a result, the logic of real estate operation has also changed. Before the house was sold, the project was over. Now, the house transaction is only the "front market", and the follow-up consumer operations, including new retail and commercial real estate operations in the community, will become the focus of value-added in the real estate industry, which is the "post-market".
Current situation of real estate business