描述
Therefore, the essence of the new retail is retail data, as far as possible with the help of Internet of things, cloud computing, artificial intelligence and big data and other technologies to achieve retail "online + offline + logistics" interconnection. Among them, the four goals are: the business thinking should change from product-centered to user-centered; interact with customers not only during the transaction, but also before and after the transaction; the marketing channel changes from traditional media to word-of-mouth communication; from large-scale standardized production to personalized customized production.
Present situation and Analysis of Retail Industry
描述
1. Establish the enterprise's management information system to support the query and summary of a large number of original data. two。 With the help of the computing power of the computer and the management ability of the system to customer orders, materials in storage and products, we can expand and calculate the material requirement plan according to customer orders and product structure list, so as to reduce inventory and optimize inventory management objectives. 3. A closed-loop management system with computer as the core is formed in the enterprise, which makes the comprehensive combination of people, finance, material, supply, production and marketing, comprehensive control, real-time feedback, dynamic coordination, fixed production by sales, demand for supply by production, and reduce cost.
Overview and advantages of powerful background Management (ERP)
描述
Managing customer relationship is one of the main challenges for retailers today. The application of customer relationship management in retail industry mainly includes: market research and analysis, sales support, customer service, customer loyalty management. SAP provides tools to help enterprises conduct market research and determine market share according to internal and external data; it can also collect data from competitors, such as market share, commodity varieties, financial data, store indicators and so on. Measure the effectiveness of marketing, analyze sales data and establish consumer documents.
Overview and advantages of customer relationship Management (CRM)
描述
  • Smart Hotel
    Lock in customers through data, mine new customers from old customers, and lock in hotel revenue management from catering, service and decoration.
  • Intelligent business management
    Data analysis of environment, facilities, safety, transportation, business circle and other aspects focuses on the development of the company.
  • Intellectual property
    Environment, facilities, safety, and other aspects of data analysis to increase the purchase rate